If we are don’t change and evolve by keeping up to date with the latest industry news and changes then very quickly we will find ourselves out of date and in need of a serious boost. It is far easier and less daunting to keep up then it is to catch up after falling behind. […]
Plants in the workplace
Having plants and flowers in your salon is not only decorative but can have some amazing health benefits too. Us humans have a natural desire to be in contact with nature, sadly our modern lifestyle hinders this. I must admit I do love seeing a bit of foliage to an otherwise bland and potential clinical […]
Gift Vouchers
Do you offer gift vouchers? This is an excellent way to boost income and introduce new clients to your salon. I find buying gifts so hard these days, everyone seems to have everything they need and gifts sometimes seem to be just for the sake to gifts and maybe not what the recipient really wants […]
Keeping your staff happy
The Hair and Beauty industry are notorious for having some of the lowest paid jobs, relying on tips to boost income. If you are employing staff you need to be creative in keeping your staff happy so they don’t look elsewhere for employment and take their clients with them. Clients are not just loyal to […]
First Impressions
From the first encounter with your new client you are being judged. This is a subconscious process we all do, whether it is a new situation or familiar surroundings, we are constantly looking, feeling and forming opinions. You are your business’ biggest asset so you need to create an excellent first impression and constantly work […]
What to do during the quite times
January and February are notoriously quite months, Sometimes, I think they just appear quieter because of the manic December. Your clients want their treatments done and look good for Santa. You tend to work longer hours, go without lunch and even work Sundays just to fit everyone in. Then January comes and it’s back to […]
A new year brings new hope and ambitions.
We all sit there and say this year I am going to….. It is not only a new year but also a new decade, a time to make those changes you have thought about for the past decade but the time has never been right or the change is too big. This is also an […]
Christmas treats!!!
Christmas seems to be the time for over indulgence. There are so many foods on offer that only get served on or are only available at Christmas. These are usually all the foods we all love and don’t want to miss out on, so once a year we tend to really go all out over […]
Retention Marketing
We all want new clients and we spend a lot of time and effort advertising to attract new clients to our salons. However we also need to apply just as much effort into keeping existing clients and building upon customer loyalty. Over the course of a year we will lose more clients then we retain, […]
Chapped hands
As the weather takes a turn for the worse, the air lacks moisture. The moisture in the skin evaporates. This is compounded by the use of air conditioning and heating systems in all buildings and cars. We go from one extreme environment straight into another. Our hands have to cope with a lot and are […]