Tag Archives | business

First Impressions

From the first encounter with your new client you are being judged. This is a subconscious process we all do, whether it is a new situation or familiar surroundings, we are constantly looking, feeling and forming opinions. You are your business’ biggest asset so you need to create an excellent first impression and constantly work […]

Continue Reading

Retention Marketing

We all want new clients and we spend a lot of time and effort advertising to attract new clients to our salons. However we also need to apply just as much effort into keeping existing clients and building upon customer loyalty. Over the course of a year we will lose more clients then we retain, […]

Continue Reading